View all openings | Lead Marketing Specialist – India

Lead Marketing Specialist – India

India (Fully remote)

INR 12 - 14 lakhs annually + equity

Did you see one of our viral campaigns such as findmohamedawife.com? Maybe you have friends who (like 500,000 others) got married thanks to Muzz? Whatever brought you here, now’s the perfect time to join a team that’s on its way to becoming the first billion-dollar Muslim app.

We’re looking for an ambitious marketer who is fluent in English, Urdu, and Hindi to lead our India marketing team, and take us to the next level in India.

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What we're looking for

This role is perfect for someone who’s had 6+ years of marketing experience at a startup or fast-paced consumer business in India
An experienced marketing leader – someone used to managing a team and guiding them to make the most of marketing activities
Ideally you have a strong understanding of Muslim cultures and what challenges/opportunities there might be marketing to Muslims in India
A creative thinker – you’re brimming with ideas and not afraid of testing them and love working across different types of marketing activities, online to offline
Someone confident with using data to make decisions, always asking “why are we doing this and how can we do it better”
Ideally you reside in one of the following cities: Mumbai, Delhi, Hyderabad, Lucknow, Kolkata, Bangalore

Day to day

You will be our point person for India – we’ll rely on you to understand and own the market, how we can grow there, and how we can improve our app
You’ll lead our marketing team in India, and be responsible for growth of our user base in India through marketing efforts
This means understanding what will work in India, and creating the strategy around our marketing efforts
You’ll be running projects end to end – could be working with influencers on Monday, creating social and digital ad content on Wednesday, and planning events on Fridays
Brainstorming new creative ideas and strategies to execute on to help grow your market
Measuring effectiveness of marketing activities you run and drawing key learnings from them
Talking to customers by putting together focus groups – getting their feedback on the ground, and understanding their app experience
Negotiating with ad agencies to run large OOH and billboard campaigns

Requirements

6+ years marketing experience in India
Fluent in written and spoken English, Urdu, Hindi
Experience working in fast-pace consumer tech or consumer brands
Experience leading marketing teams
Must be able to travel once a month
Strong data skills and able to evaluate success of marketing activity
Proven track record showing you understand how brands can be effective IRL and online
A strong understanding of Muslim culture and the Muslim scene in India – either lived or learned
Good project management and communication skills. You’ll need to work with teams across multiple timezones
You are based and authorised to work in the country without sponsorship from Muzz

Why join Muzz?

We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.

A great product

We’re the leading app in this space with over 12 million members worldwide and counting!

Level up quickly

Work with talented, generous people on the kinds of challenges you’ll be proud to share.

A diverse team

We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!

Meaningful equity

We’re all working together to succeed and everyone on the team gets a slice of the pie.

A hackathon every quarter

We value curiosity and building something wacky (but useful!). Every quarter we organise into random teams and together we build, code, and prototype. Prizes and dinner complete the day!