Country Marketing Lead (KSA)
Remote within KSA
Competitive plus equity
We are looking for a passionate and experienced Marketing Leader to oversee and drive our marketing efforts in Saudi Arabia. You will be responsible for developing and executing comprehensive GTM plans and marketing strategies that align with our growth objectives in KSA and managing the country’s marketing specialists.
You must be an Arabic native speaker and fluent in English, must have been raised in Saudi Arabia or have been managing markets operating in the kingdom. Saudi National is preferred but not a must.
What we're looking for
- An experienced and passionate marketing leader that is comfortable developing and executing marketing strategies , is creative and analytical and cares a lot about developing our brand, values and mission statement
- Someone that has ideally written or is able to write the roadmap for a best in class brand
- You have a proven record of delivering successful omni channel campaigns focused on brand awareness and user acquisition, that drive audience engagement while always monitoring what users love
- Someone with consumer app experience with a track record of delivering work with measurable business results on time and on budget
- Experience using data and metrics to measure impact and pivot accordingly
- Strong attention to detail and organisational skills with excellent communication, management and interpersonal skills
- A sophisticated understanding of the media landscape, ideally coupled with agency experience or excellent consumer app experience
Day to day
- You will be developing and leading the brand marketing strategy for Muzz in Saudi Arabia
- Develop, elevate and drive brand strategy and omni channel campaign execution and own brand health initiatives
- Ideate, curate, deliver and manage creative and strategic marketing campaigns that drive organic sign ups alongside always-on marketing efforts that help us build our brand
- Manage external agencies and internal resources to develop integrated campaigns (briefing, providing strategic feedback, production)
- Help us build our content strategy: Analyse consumer and audience insights to translate them into marketing personas and strategies/activations
- Work collaboratively and cross functionally with data science, product marketing, brand and studio teams to drive progress against key business objectives
- Be analytical & data-driven in all decision making and monitor the effectiveness of marketing campaigns on brand awareness and user acquisition
- Lead, manage, and inspire a team of marketing specialists in your country; Bring your skills, experiences and previous learnings on board and help forge a world class collaborative culture
- Be accountable to driving growth and impact across all key business KPIs and subKPIs: Organic Sign ups , CPI, Organic Search, Brand health etc
- Report monthly on progress and results of campaigns/initiatives to senior leadership
Requirements
- 3-4 years professional experience as a brand marketing manager on brand side, or extensive experience agency side , with the ability to showcase brand building work
- A track record as a senior marketing leader with direct experience leading highly visible omni channel marketing campaigns in KSA
- Consumer app experience with a successful record of delivering work with measurable business results on time and on budget
- Thrives in a fast paced environment and has ability to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
- Strong attention to detail and organisational skills with excellent communication, management and interpersonal skills,
- A solid understanding of the Muslim culture, ability to envision who the brand should be work with that align with muzz vision, ideally coupled with agency experience or excellent consumer app experience
Why join Muzz?
We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.
A great product
We’re the leading app in this space with over 12 million members worldwide and counting!
Level up quickly
Work with talented, generous people on the kinds of challenges you’ll be proud to share.
A diverse team
We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
Meaningful equity
We’re all working together to succeed and everyone on the team gets a slice of the pie.
A day off per month to learn
We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.
International travel
We fly the whole team to somewhere amazing twice a year to connect and have fun.
Regular socials
Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
Generous Holiday / PTO
All full-time members get at least 33 days of holiday, regardless of where they live.
Our hiring process
We pride ourselves on making fast hiring decisions.
Step 1.
Submit your CV.
Step 2.
An initial video call.
Step 3.
Complete a technical exercise.
Step 4.
Interview (in person or remote)
Step 5.
Receive an offer!
Join our team
Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.
Having trouble with the form?
Send your application directly to [email protected] and we'll make sure it gets to the right place!