• This role is perfect for someone who’s had 8+ years of performance marketing experience, especially in startup or fast-paced consumer settings.
• You have directly architected metric-led Paid and Performance Marketing strategies, with a core understanding of mobile app user acquisition.
• You have proven leadership experience, with the ability to mentor, inspire and motivate senior team members, fostering a collaborative and high-performing environment.
• We need a strategic leader who can deliver consistent and scalable results across marketing channels and tactics.
• You have experience in working on international app products – We’re growing rapidly in Europe, MENA and Asia!
• You’re organised and structured, but this is a fast-paced startup – things change and we’ll need to change with them
• A data wizard. Someone with strong analytical skills and proficiency in Marketing Analytics tools, who collaborates with Data Science to influence key decisions
• Someone who isn’t obsessed about needless process – you’ve got to be agile!

• Promote a culture of rapid experimentation, creativity and staying ahead in growth innovation.
• Lead UA/Digital Brand efforts across global markets/languages while managing and developing team members.
• Understand and analyse competitors to identify gaps and opportunities to drive Muzz’s next growth phase.
• Collaborate closely with Data Science and Product leaders to oversee and forecast budgets as needed, identify growth opportunities, and improve growth analytics, insights, reporting, and dashboards.
• Improve tracking, measurement and reporting systems to ensure all departments understand the performance of our campaigns accurately.
• Stay updated with industry trends, best practices, and emerging technologies and identify opportunities for increased automation and efficiency

• 8+ Years experience in performance marketing roles with a specific focus on mobile acquisition
• Strong leadership skills with a track record of mentoring and developing team members in Performance Marketing/SEO/ASO
• Deep understanding of tooling and strategy across the evolving marketing landscape for mobile apps.
• Experience with Mobile measurement partners (MMP), and recent developments in App measurement around ATT, SKAN 4.0, SKAdNetwork Solutions, probabilistic Modelled Conversions, Consent Mode, Opt-ins etc
• Proven ability to manage 8 figure budgets
• Experience with Lookaline audience export and management/testing
• Experience with retargeting campaigns, measurement and configuration 
• Strong experience in experiment design, prioritisation and planning.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced startup environment.
• Been the leader at a company through a high growth stage, adapting and evolving their performance marketing approach.

Bonus Points:

• You have experience in SEO and ASO to lead and optimise strategies
• You have real world experience building campaign and budget automation and optimization, scaling campaigns up and down
• You have real world experience building automated CAC/LTV/Spend alerting systems
• An understanding of Muslim culture and the Muslim scene – either lived or learned
• You can fluently speak and write Arabic, French, German, Dutch, Urdu or Turkish