APAC Marketing Lead
India, Malaysia or Indonesia
$55,000 to $75,000 annually + equity
Have you come across one of our viral campaigns, like findmohamedawife.com? Or maybe you know someone (like 500,000 others) who found their life partner through Muzz? Whatever brought you here, now’s the perfect time to join a team on its journey to becoming the first billion-dollar Muslim app.
We are looking for a passionate and experienced Marketing Leader, a results-focused, creative and strategic thinker to spearhead our marketing efforts across the APAC region, specifically India, Pakistan, Malaysia, and Indonesia. You’ll be responsible for collaborating with regional teams, crafting brand marketing strategies, driving growth and sign-ups, managing the brand marketing budget, and ensuring flawless execution to maximize impact.
You must also be fluent in English – Bonus point if you can speak Hindi, Malay or Urdu.
Day-to-Day
- Develop and implement a robust marketing strategy for APAC markets (India, Pakistan, Malaysia, and Indonesia) to drive growth, sign-ups, and retention.
- Collaborate with regional teams to identify opportunities, address challenges, and tailor strategies to each market’s unique dynamics.
- Set clear objectives and KPIs to align with company growth targets.
- Cultivate a culture of creativity, innovation, and data-driven decision-making.
- Lead and mentor a team of marketing professionals across the APAC region, providing guidance, coaching, and performance feedback.
- Foster cross-regional collaboration and knowledge sharing to maximize effectiveness.
- Oversee the planning, execution, and measurement of integrated marketing campaigns across online and offline channels.
- Craft compelling brand messaging and creative assets that resonate with diverse target audiences.
- Optimize the marketing budget to maximize ROI and meet KPIs.
- Enhance brand awareness and reputation through consistent storytelling and impactful campaigns.
- Use data analytics to evaluate marketing effectiveness and continuously improve performance.
- Regularly report on marketing metrics and performance to senior leadership.
Requirements
- 8+ years of experience in a startup or fast-paced consumer business, preferably across multiple APAC markets.
- Proven expertise in GTM planning and execution.
- Deep understanding of the cultural nuances, consumer behavior, and media landscapes in India, Pakistan, Malaysia, and Indonesia.
- Strong experience in leading and inspiring cross-border marketing teams.
- Exceptional data skills and a proven ability to evaluate and optimize marketing activities.
- Demonstrable success in both online and offline brand building.
- Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
- Excellent project management and communication skills, with the ability to work across multiple time zones.
- Fluency in English
- Must be based either in India, Malaysia or Indonesia and authorized to work without sponsorship from Muzz.
Join us in shaping the future of Muzz as we continue to grow, inspire, and connect millions across the Muslim world!
Why join Muzz?
We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.
A great product
We’re the leading app in this space with over 12 million members worldwide and counting!
Level up quickly
Work with talented, generous people on the kinds of challenges you’ll be proud to share.
A diverse team
We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
Meaningful equity
We’re all working together to succeed and everyone on the team gets a slice of the pie.
A hackathon every quarter
We value curiosity and building something wacky (but useful!). Every quarter we organise into random teams and together we build, code, and prototype. Prizes and dinner complete the day!
International travel
We fly the whole team to somewhere amazing twice a year to connect and have fun.
Regular socials
Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
Generous Holiday / PTO
All full-time members get at least 33 days of holiday, regardless of where they live.
Our hiring process
We pride ourselves on making fast hiring decisions.
Step 1.
Submit your CV.
Step 2.
An initial video call.
Step 3.
Complete a technical exercise.
Step 4.
Interview (in person or remote)
Step 5.
Receive an offer!
Join our team
Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.
Having trouble with the form?
Send your application directly to [email protected] and we’ll make sure it gets to the right place!