• Experience: 8+ years in a startup or fast-paced consumer business, preferably across India, Pakistan, Malaysia, and Indonesia.
• Leadership: An experienced marketing leader who has managed and mentored high-performing teams across borders.
• Regional Expertise: Deep understanding of Muslim culture, including its challenges and opportunities, and consumer behavior in the APAC region.
• Strategic and Creative Thinker: Someone full of ideas and unafraid to test them.
• GTM Expertise: Proven experience in go-to-market (GTM) planning and execution.
• Data-Driven: Confident in using data to inform decisions and optimize outcomes.
• Results-Oriented: Focused on driving sign-ups, brand awareness, and growth while ensuring budget efficiency.

Develop and implement a robust marketing strategy for APAC markets (India, Pakistan, Malaysia, and Indonesia) to drive growth, sign-ups, and retention.

• Collaborate with regional teams to identify opportunities, address challenges, and tailor strategies to each market’s unique dynamics.
• Set clear objectives and KPIs to align with company growth targets.
• Cultivate a culture of creativity, innovation, and data-driven decision-making.
• Lead and mentor a team of marketing professionals across the APAC region, providing guidance, coaching, and performance feedback.
• Foster cross-regional collaboration and knowledge sharing to maximize effectiveness.
• Oversee the planning, execution, and measurement of integrated marketing campaigns across online and offline channels.
• Craft compelling brand messaging and creative assets that resonate with diverse target audiences.
• Optimize the marketing budget to maximize ROI and meet KPIs.
• Enhance brand awareness and reputation through consistent storytelling and impactful campaigns.
• Use data analytics to evaluate marketing effectiveness and continuously improve performance.
• Regularly report on marketing metrics and performance to senior leadership.

• 8+ years of experience in a startup or fast-paced consumer business, preferably across multiple APAC markets.
• Proven expertise in GTM planning and execution.
• Deep understanding of the cultural nuances, consumer behavior, and media landscapes in India, Pakistan, Malaysia, and Indonesia.
• Strong experience in leading and inspiring cross-border marketing teams.
• Exceptional data skills and a proven ability to evaluate and optimize marketing activities.
• Demonstrated success in both online and offline brand building.
• Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
• Fluency in English and Urdu/Hindi.
• Excellent project management and communication skills, with the ability to work across multiple time zones.
• Must be based in India and authorized to work without sponsorship from Muzz.