
March 7, 2025
Thousands gathered under the bright Muzz pink lights of Times Square for a historic Taraweeh prayer. From viral billboards to a surprise shahada, here’s how we took over NYC for Ramadan. #MuzzInTimesSquare
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Making History in Times Square
Praying Taraweeh in the middle of Times Square? It’s been happening for three years, but this time, we partnered up to make it the best one yet. We reached out, made it official, got the right permits, locked in six massive billboards, and prepped 1,000 goodie bags to hand out to the crowd. The countdown was on.
The second it was locked in, we got to work. Flights booked, schedules tossed, and a group chat that did not stop buzzing. If we were gonna do this, we were gonna do this big.
And we were glad we did, because even in the freezing cold, over 3,000 people showed up for Taraweeh. Muslims from all over the city came together to pray, reconnect, and share in the beauty of Ramadan, right in the heart of NYC. The energy was unreal, the atmosphere unlike anything we had ever experienced, and when the adhan echoed through the streets, the city itself seemed to pause.
The Pre-Event Chaos (aka Us Running on No Food or Sleep)
No one tells you that planning an event in the middle of one of the busiest places on Earth is absolute mayhem. Actually, yeah, makes sense. But what we didn’t expect? Designing six billboards in under 24 hours with a studio team five hours ahead, stress-refreshing our inboxes every five minutes, and praying everything would be ready in time. We locked in the placements, finalized the copy, and handed it off to our creative team, no sleep, no backup plan.. just hoping for the best.
Meanwhile, we had 1,000 goodie bags to fill, and just tracking down the right snacks was a whole mission on its own. Everything had to be 100% BDS-friendly, so we hunted down dates, water, cookies, granola bars, Salaam Cola, and chips. Once we finally secured everything, we realized we now had hundreds of heavy boxes that needed to be moved, unpacked, and sorted. And then came the real test– filling all 1,000 bags one by one in a cold, dusty warehouse while fasting. No caffeine, no water, no food, just pure willpower and a whole lot of side-eye when someone packed too slowly.
As if that wasn’t enough, we were also practicing our 10-minute speech for the event. Because why not add public speaking to the chaos?
By the time the billboards finally lit up Times Square in our bright Muzz pink, we were running on 10% battery, covered in dust, and anxiously running through all the ways this could go wrong. We were either about to pull off something unforgettable or witness the most beautifully chaotic moment of our lives. Spoiler: it was both, and we wouldn’t change a thing.
The Big Moment: Taraweeh Takes Over Times Square
People started showing up as early as 4 PM, almost two hours before iftar, waiting in the cold just to be part of the moment. We handed out our 1,000 goodie bags, and iftar meals were passed around to the crowd. Then, right on cue, the adhan echoed through Times Square.
As soon as maghrib prayer started, the energy shifted. In a place known for its flashing lights and constant movement, there was this rare moment of stillness. People broke their fast, prayed together, and braced themselves for a night that was only just getting started.
After maghrib, SQ took the mic, narrating the moment and reminding everyone just how powerful we are as Muslims. The energy was already high, but before Taraweeh even began, a woman in the crowd decided to take her shahada. With SQ guiding her through it, she embraced Islam right there in Times Square, surrounded by thousands. Tears were shed, emotions were high, and we had barely even finished iftar.
The crowd settled. Some sat, some stood in small groups, and others just took it all in—3,000 Muslims gathered in the middle of Times Square, something none of us ever expected to witness. SQ was still on the mic, keeping the energy high, making sure the moment didn’t just pass by. People stayed put, waiting for Isha.
When the time finally came, the crowd stood up again, forming lines as the adhan rang through the streets. They prayed Isha, and then it was our turn to speak.
We introduced Muzz, who we are, why we wanted to co-host this event, and what this moment meant for Muslim identity. While we started to help Muslims get married, we’ve become so much more than that. Muzz Social is our way of creating space for all Muslims to connect, beyond just finding a partner. And this year, we’re doing something even bigger, we’re running our most ambitious campaign yet: raising $500,000 with Droplets of Mercy to build a hospital in Jordan for Syrian and Palestinian refugees.
After the speech, we had a short window before Taraweeh, and after standing outside for hours, we needed warmth. We stepped into the nearest lobby, just long enough to thaw out before heading back into the cold for the final prayer of the night.
For the next hour, Times Square belonged to us. Thousands stood shoulder to shoulder, praying Taraweeh under the bright pink glow of the billboards. Tourists stopped mid-step, phones up, watching as the city rushed around them, but in that moment, we weren’t moving. We were praying.