Where Muslims meet

“Mohamed, that’s you??” At this point, everyone has seen the huge pink billboards that took over North America.. 10 billboards across the United States and Canada to be exact. Muzz, the number one Muslim marriage app– made by Muslims for Muslims, knew no boundaries on our quest to find Mohamed a wife. And now that all is said and done, let us pull back the curtain and give you the real story behind one of our wildest, most fun, and most successful campaigns to date.

📍Vancouver 📍 Dallas

After running a similar campaign in the UK– the viral Find Malik a Wife campaign, and attracting news outlets from all over the world– we knew we had to go back for round two, and run a similar campaign in North America to break the internet once again. We were on a mission to do something bold and light-hearted, but also meaningful and memorable. 

📍London

Did we hire an actor for this campaign? 

Absolutely not. 

Mohamed was not a hired actor or a paid model; he was a real Muslim guy, from New York, who was genuinely looking for love. On the search for the face of our soon-to-be known as “Find Mohamed a Wife” campaign, Muzz sent out comms to real Muzz users across North America seeking the next face of the brand. Hundreds of interviews were had with viable applicants, until we found the face of the campaign- Mohamed. Mohamed was actively seeking a wife, had been on Muzz for years, and was ready to settle down and find the one. 

When we approached him with the idea of turning his search for a wife into a massive campaign, he was excited and all-in from day one. We didn’t want someone who was just going to show up for some photo shoot and call it a day. Nope, Mohamed was ready to take this thing to the next level, and we were ready to back him up– proving that Muzz was willing to do anything to get our users married.

And if Muzz is known for anything, it’s putting our money where our billboards are.

In just two months, a vision, and the hard work of our dedicated Muzz team, we brought this campaign to life– unheard of from any other relationship app out there. Then, came the reveal of the billboards. These weren’t your typical known Muzz marriage ads. Mohamed’s face was plastered all over them, and in cities like New York, Los Angeles, Chicago, Houston, Dallas, Toronto, Mississauga, Vancouver, and Calgary simultaneously. Aside from the hilarious, attention-grabbing taglines on each billboard, they all featured the website—FindMohamedAWife.com— a muzz website directing curious minds to know more about Mohamed, learn exactly what he was looking for, and to be assured no– this was no joke. Over 5,000 people shot their shot at being Mohamed’s naseeb. Yes, really, 5,000 people.

Now to address our second more requested question, the influencers– Aiyanna, was she paid?

Surprise! Yes– Aiyanna was paid and in on the campaign from the beginning. Not only that, but we could not have asked for a more fun creator to collaborate with. Aiyanna was in her bag from the initial run-in to the billboard, to the follow up dinner date with Mohamed. The Muzz marketing team was even on the next table over, giggling as we watched her do her thing.

Although we did collaborate with Aiyanna and a few other creators on this campaign, the overwhelming majority of the Find Mohamed a Wife videos were organic content from people who were genuinely reacting to the billboards– and we loved seeing it; an unforgettable viral moment for Muzz.

Was that all? –You guessed it,  our campaign did not stop there. We wanted to keep the (halal) party going, so Muzz hosted a Mohamed Block Party in one of the biggest cities, and home to our highest user rates–New York City. The best part? All Mohamed’s got in for free. There we got the chance to celebrate one of our most successful campaigns yet. A space filled with the yummiest vendors, interactive games, and a chance for people to meet Mohamed in the flesh.

So, what happened in the end? Well, after all the billboards, the events, the interviews, and the Mohamed Block Party, there was only one thing left to do. We gave Mohamed all the applications he received from his potential suitors. That’s right—he had the chance to connect with over 5,000 people who were genuinely interested in getting to know him and, perhaps, becoming the one. Was he overwhelmed? Absolutely. Was it worth it? 100%.

In the end, this was about more than just getting attention. It was about showing that Muslims finding love doesn’t have to only be about swiping through profiles. Muzz will always advocate for real people making real connections, and giving those who are serious about marriage, the opportunity to do so the halal way. Mohamed’s journey wasn’t just a marketing scheme—it was a story we believed in; one that we got to share with so many of you following along. 

As for the big question everyone’s been asking– did Mohamed find his wife?

What fun would it be if we just gave you all of the answers? But jokes aside, he’s still on his journey, and we’re cheering him on from the sidelines. Who knows—maybe one of the 5,000 applicants will end up being the one for him. Either way, we’re happy we were able to be part of this chapter in his life. Not many people get to say that Muzz put them on billboards internationally. Thank you all for coming along with us for the ride.

We’re already halfway through Ramadan, and we’re about to enter the most holiest night in Islam. The last ten nights of Ramadan are extra special, especially the odd ones, as this is when Laylatul Qadr, also known as the Night of Power, falls.

What is Laylatul Qadr?

Laylatul Qadr is the night when the Qur’an was first revealed, making it the most significant night in Islam. The rewards for worship on this night are better than 1,000 months (that’s over 83 years of blessings in just one night). This is your chance to have your du’as accepted, sins forgiven, and rewards multiplied.

When are the Odd Nights in 2025?

The odd nights of Ramadan are the ones to keep an eye on, as Laylatul Qadr is hidden within them. This year InshaAllah, they fall on:

🌙 21st Night: March 20th🌙 23rd Night: March 22nd🌙 25th Night: March 24th🌙 27th Night: March 26th – this is the date that people believe Laylatul Qadr will fall on🌙 29th Night: March 28th

Since we don’t know exactly which of these nights is Laylatul Qadr, Muslims worldwide spend all five nights praying, making du’a, giving charity, and seeking forgiveness. We’ve created a Ramadan Calendar as a go-to guide for key dates.

How to Make the Most of Laylatul Qadr

This is not your average night of worship. If you want to maximise your rewards, here’s what to do:

✨ Pray with sincerity – Offer extra Salah, including Tahajjud and long sujoods.

✨ Read and reflect on the Qur’an – This is the night it was revealed! Spend time reading and understanding its messages.

✨ Seek forgiveness – The Prophet (PBUH) taught us this powerful du’a: “Allahumma innaka ‘afuwwun tuhibbul ‘afwa fa’fu ‘anni.” (O Allah, You are Most Forgiving, and You love to forgive, so forgive me.)

✨ Give in charity – The rewards of giving Sadaqah on this night are multiplied beyond imagination. Tip: spread your donations across the last ten nights if possible, so that your donation may fall on Laylatul Qadr.

✨ Increase your dhikr (remembrance of Allah) – Keep your tongue moist with dhikr like SubhanAllah, Alhamdulillah, Allahu Akbar, and La ilaha illallah. Every moment counts!

✨ Make a du’a list – Come prepared with a list of things you want to ask Allah for, both in this life and the next. This is a night of acceptance, so dream big.

Make an Even Bigger Impact with Muzz

💰 Muzz is Matching Every Donation This Ramadan!

Muzz has partnered with Droplets of Mercy to help build a hospital in Jordan for Palestinian and Syrian refugees. We’re helping to fundraise $500,000 which will go towards building the hospital, along with its equipment, funding for staff, medical care, and everything in between.

We encourage you to donate your Zakat to this cause – during the last ten nights, Muzz will match every donation given. That means whatever you donate is DOUBLED in impact. Remember, your donation can change lives – especially on Laylatul Qadr.

Don’t Let This Night Slip Away

Laylatul Qadr is the ultimate opportunity. These nights are worth more than a lifetime of worship, so make your dua’s, pray with sincerity, and give generously. May Allah accept all our prayers, duas, and charity this Ramadan 🤲🏽

Thousands gathered under the bright Muzz pink lights of Times Square for a historic Taraweeh prayer. From viral billboards to a surprise shahada, here’s how we took over NYC for Ramadan. #MuzzInTimesSquare

Taraweeh in Times Square? Yeah, That Actually Happened. If you were in Times Square last Sunday night (March 2nd) and saw thousands of Muslims praying under the bright pink billboard lights, you weren’t imagining it. Muzz pulled off something absolutely unreal in the best way possible. We took over Times Square and co-hosted a Taraweeh prayer with SQ (IG:wayoflifeSQ) right in the middle of the chaos, and let’s just say it went off. Social media? Exploding. News outlets? Covering it. Tourists? Confused, but vibing. But this night wasn’t just about making history, it was about making a difference. This Ramadan, we’re partnering with Droplets of Mercy to raise $500,000 to build a hospital in Jordan for Syrian and Palestinian refugees. Because while moments like this make an impact, real change happens when we turn that energy into action. 

Making History in Times Square

Praying Taraweeh in the middle of Times Square? It’s been happening for three years, but this time, we partnered up to make it the best one yet. We reached out, made it official, got the right permits, locked in six massive billboards, and prepped 1,000 goodie bags to hand out to the crowd. The countdown was on.

The second it was locked in, we got to work. Flights booked, schedules tossed, and a group chat that did not stop buzzing. If we were gonna do this, we were gonna do this big.

And we were glad we did, because even in the freezing cold, over 3,000 people showed up for Taraweeh. Muslims from all over the city came together to pray, reconnect, and share in the beauty of Ramadan, right in the heart of NYC. The energy was unreal, the atmosphere unlike anything we had ever experienced, and when the adhan echoed through the streets, the city itself seemed to pause.

The Pre-Event Chaos (aka Us Running on No Food or Sleep)

No one tells you that planning an event in the middle of one of the busiest places on Earth is absolute mayhem. Actually, yeah, makes sense. But what we didn’t expect? Designing six billboards in under 24 hours with a studio team five hours ahead, stress-refreshing our inboxes every five minutes, and praying everything would be ready in time. We locked in the placements, finalized the copy, and handed it off to our creative team, no sleep, no backup plan.. just hoping for the best.

Meanwhile, we had 1,000 goodie bags to fill, and just tracking down the right snacks was a whole mission on its own. Everything had to be 100% BDS-friendly, so we hunted down dates, water, cookies, granola bars, Salaam Cola, and chips. Once we finally secured everything, we realized we now had hundreds of heavy boxes that needed to be moved, unpacked, and sorted. And then came the real test– filling all 1,000 bags one by one in a cold, dusty warehouse while fasting. No caffeine, no water, no food, just pure willpower and a whole lot of side-eye when someone packed too slowly.

As if that wasn’t enough, we were also practicing our 10-minute speech for the event. Because why not add public speaking to the chaos?

By the time the billboards finally lit up Times Square in our bright Muzz pink, we were running on 10% battery, covered in dust, and anxiously running through all the ways this could go wrong. We were either about to pull off something unforgettable or witness the most beautifully chaotic moment of our lives. Spoiler: it was both, and we wouldn’t change a thing.

The Big Moment: Taraweeh Takes Over Times Square

People started showing up as early as 4 PM, almost two hours before iftar, waiting in the cold just to be part of the moment. We handed out our 1,000 goodie bags, and iftar meals were passed around to the crowd. Then, right on cue, the adhan echoed through Times Square.

As soon as maghrib prayer started, the energy shifted. In a place known for its flashing lights and constant movement, there was this rare moment of stillness. People broke their fast, prayed together, and braced themselves for a night that was only just getting started.

After maghrib, SQ took the mic, narrating the moment and reminding everyone just how powerful we are as Muslims. The energy was already high, but before Taraweeh even began, a woman in the crowd decided to take her shahada. With SQ guiding her through it, she embraced Islam right there in Times Square, surrounded by thousands. Tears were shed, emotions were high, and we had barely even finished iftar.

The crowd settled. Some sat, some stood in small groups, and others just took it all in—3,000 Muslims gathered in the middle of Times Square, something none of us ever expected to witness. SQ was still on the mic, keeping the energy high, making sure the moment didn’t just pass by. People stayed put, waiting for Isha.

When the time finally came, the crowd stood up again, forming lines as the adhan rang through the streets. They prayed Isha, and then it was our turn to speak.

We introduced Muzz, who we are, why we wanted to co-host this event, and what this moment meant for Muslim identity. While we started to help Muslims get married, we’ve become so much more than that. Muzz Social is our way of creating space for all Muslims to connect, beyond just finding a partner. And this year, we’re doing something even bigger, we’re running our most ambitious campaign yet: raising $500,000 with Droplets of Mercy to build a hospital in Jordan for Syrian and Palestinian refugees.

After the speech, we had a short window before Taraweeh, and after standing outside for hours, we needed warmth. We stepped into the nearest lobby, just long enough to thaw out before heading back into the cold for the final prayer of the night.

For the next hour, Times Square belonged to us. Thousands stood shoulder to shoulder, praying Taraweeh under the bright pink glow of the billboards. Tourists stopped mid-step, phones up, watching as the city rushed around them, but in that moment, we weren’t moving. We were praying.

The Internet Couldn’t Get Enough Before we even packed up, the internet was already going crazy. We went live on both TikTok and Instagram, and let’s just say, the numbers were wild. By the end of the night, over 45,000 people had tuned in, watching the historic moment take place. As the event was happening, we were posting videos, and within minutes, they were getting shared hundreds of times. News outlets were on the scene, trying to capture the moment, while social media was flooded with clips of the prayers, the speeches, and the sheer scale of what was happening. Everywhere we looked, another video of the event was going viral. Even the billboards became a whole thing. People couldn’t get enough of them, especially the one that said, “How many Muslims can we fit in Times Square? Let’s find out.” Turns out, the answer was over 3,000. Another crowd favorite? “Insha’Allah this is your last Ramadan single.” Screenshots of them were everywhere, sparking memes, tweets, and even more hype. And the hashtag? #MuzzInTimesSquare was everywhere. At the end of the day, it wasn’t just about going viral. It was about Muslims taking up space, being loud, being present, and doing it all right in the middle of Times Square. And honestly? We wouldn’t have it any other way. What’s Next? Would we do this again? Look, we’re still recovering from the chaos and cold, but… Insha’Allah, yeah. Ramadan, Eid, or just another reason to bring the community together, this definitely won’t be the last time we take over a city. Shoutout to everyone who made this happen, the Muzz team running on little sleep, no food or caffeine, the volunteers who kept things moving, and every single person who showed up or tuned in from home. If you missed it, don’t worry. Something tells us this won’t be the last time we pull off something this wild. Did you catch the livestream? Spot yourself in a TikTok? Scroll past a clip and think wait, what? Tell us. Because honestly, we’re still trying to wrap our heads around it too.