
Did Mohamed Ever Find a Wife? The Inside Scoop of Muzz’s Most Viral Campaign
“Mohamed, that’s you??” At this point, everyone has seen the huge pink billboards that took over North America.. 10 billboards across the United States and Canada to be exact. Muzz, the number one Muslim marriage app– made by Muslims for Muslims, knew no boundaries on our quest to find Mohamed a wife. And now that all is said and done, let us pull back the curtain and give you the real story behind one of our wildest, most fun, and most successful campaigns to date.
📍Vancouver 📍 DallasAfter running a similar campaign in the UK– the viral Find Malik a Wife campaign, and attracting news outlets from all over the world– we knew we had to go back for round two, and run a similar campaign in North America to break the internet once again. We were on a mission to do something bold and light-hearted, but also meaningful and memorable.
📍LondonDid we hire an actor for this campaign?
Absolutely not.
Mohamed was not a hired actor or a paid model; he was a real Muslim guy, from New York, who was genuinely looking for love. On the search for the face of our soon-to-be known as “Find Mohamed a Wife” campaign, Muzz sent out comms to real Muzz users across North America seeking the next face of the brand. Hundreds of interviews were had with viable applicants, until we found the face of the campaign- Mohamed. Mohamed was actively seeking a wife, had been on Muzz for years, and was ready to settle down and find the one.
When we approached him with the idea of turning his search for a wife into a massive campaign, he was excited and all-in from day one. We didn’t want someone who was just going to show up for some photo shoot and call it a day. Nope, Mohamed was ready to take this thing to the next level, and we were ready to back him up– proving that Muzz was willing to do anything to get our users married.
And if Muzz is known for anything, it’s putting our money where our billboards are.
In just two months, a vision, and the hard work of our dedicated Muzz team, we brought this campaign to life– unheard of from any other relationship app out there. Then, came the reveal of the billboards. These weren’t your typical known Muzz marriage ads. Mohamed’s face was plastered all over them, and in cities like New York, Los Angeles, Chicago, Houston, Dallas, Toronto, Mississauga, Vancouver, and Calgary simultaneously. Aside from the hilarious, attention-grabbing taglines on each billboard, they all featured the website—FindMohamedAWife.com— a muzz website directing curious minds to know more about Mohamed, learn exactly what he was looking for, and to be assured no– this was no joke. Over 5,000 people shot their shot at being Mohamed’s naseeb. Yes, really, 5,000 people.
Now to address our second more requested question, the influencers– Aiyanna, was she paid?
Surprise! Yes– Aiyanna was paid and in on the campaign from the beginning. Not only that, but we could not have asked for a more fun creator to collaborate with. Aiyanna was in her bag from the initial run-in to the billboard, to the follow up dinner date with Mohamed. The Muzz marketing team was even on the next table over, giggling as we watched her do her thing.
Although we did collaborate with Aiyanna and a few other creators on this campaign, the overwhelming majority of the Find Mohamed a Wife videos were organic content from people who were genuinely reacting to the billboards– and we loved seeing it; an unforgettable viral moment for Muzz.
Was that all? –You guessed it, our campaign did not stop there. We wanted to keep the (halal) party going, so Muzz hosted a Mohamed Block Party in one of the biggest cities, and home to our highest user rates–New York City. The best part? All Mohamed’s got in for free. There we got the chance to celebrate one of our most successful campaigns yet. A space filled with the yummiest vendors, interactive games, and a chance for people to meet Mohamed in the flesh.
So, what happened in the end? Well, after all the billboards, the events, the interviews, and the Mohamed Block Party, there was only one thing left to do. We gave Mohamed all the applications he received from his potential suitors. That’s right—he had the chance to connect with over 5,000 people who were genuinely interested in getting to know him and, perhaps, becoming the one. Was he overwhelmed? Absolutely. Was it worth it? 100%.
In the end, this was about more than just getting attention. It was about showing that Muslims finding love doesn’t have to only be about swiping through profiles. Muzz will always advocate for real people making real connections, and giving those who are serious about marriage, the opportunity to do so the halal way. Mohamed’s journey wasn’t just a marketing scheme—it was a story we believed in; one that we got to share with so many of you following along.
As for the big question everyone’s been asking– did Mohamed find his wife?
What fun would it be if we just gave you all of the answers? But jokes aside, he’s still on his journey, and we’re cheering him on from the sidelines. Who knows—maybe one of the 5,000 applicants will end up being the one for him. Either way, we’re happy we were able to be part of this chapter in his life. Not many people get to say that Muzz put them on billboards internationally. Thank you all for coming along with us for the ride.