Country Marketing Lead – UK
London, UK (Hybrid)
£50,000 - £70,000 + 25% bonus + equity
Muzz is the largest Muslim marriage app in the world, matching over 800k marriages since launching over 10 years ago. The company has over 170 employees, and 40+ marketers, across the globe and is headquartered in London.
We are looking for a passionate and experienced marketing leader to own our marketing and growth efforts in the UK. Reporting into the European Regional Lead, you will be responsible for developing a comprehensive marketing strategy for the UK across all available channels as well as managing a small team and the largest country marketing budget in the company.
What we're looking for
- An experienced and passionate marketing leader who is comfortable developing and being hands-on in the execution of a country-wide marketing strategy.
- You are strong on the brand and content side of marketing but also understand how to measure success with data and possess excellent budget management and cost control skills.
- You know how to create high-quality content across all media types that elevates the brand and cuts through the noise of the social platforms.
- You are from a consumer background and, in particular, have experience with consumer-focused / lifestyle apps or tech start-ups.
- You are comfortable working across all marketing channels within the UK from app stores to website to social to in-app to OOH and ATL.
- You are a master at executing well coordinated, well planned and well budgeted marketing campaigns that achieve a standard of creative excellence to match the prestige of the brand, and deliver proven impact to our key marketing metrics.
- You are an excellent communicator and people manager and are comfortable engaging across functions, and across time zones, to be able to deliver on your plans.
- You are results oriented and thrive in an environment that has well-defined KPIs and ambitious targets and rewards people for hitting those targets.
- You can deliver high impact, original creatives that set the standard and position us as a leading brand with younger UK Muslims.
- You have a proven track record of delivering successful multi-channel campaigns that deliver on brand awareness, user acquisition, retention and audience engagement.
- You are able to drive growth across all of our key KPIs and are comfortable reporting progress to senior stakeholders in the business.
Day to day
- Oversee all UK marketing operations and campaigns.
- Lead the brand and marketing efforts for the whole of the UK.
- Manage a team of two marketing specialists in your direct line.
- Collaborate with your UK creative and performance marketing resources.
- Cost control and budget management.
- Drive quality and frequency of brand and creative output.
- Measure and report on performance of brand activities.
- Keep up to date on your country dashboards and flag and issues alerted by the data.
- Build the content strategy and content plan for the UK.
- Forward planning of UK marketing events and campaigns.
- Deal making and media buying for UK campaigns where necessary.
- Work collaboratively and cross functionally with data science, product marketing, brand and studio teams to drive progress against key business objectives.
- Focus on driving the growth of key UK metrics and KPIs.
Requirements
- 5+ years of consumer brand marketing experience, a big plus if that experience is within a consumer app or tech startup.
- A proven track record as a marketing leader with direct experience leading accountable multi-channel marketing campaigns in the UK.
- A highly creative professional, able to create impactful, brand-forward content across all content types and social platforms.
- A strong grasp of data, tracking and analytics, with an ability to measure all marketing effort and spend accordingly.
- Thrives in a fast paced environment and has the ability to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
- Strong attention to detail and organisational skills with excellent communication, management and interpersonal skills
- A solid understanding of the Muslim culture and how to position Muzz as a leading brand amongst younger UK Muslims.
Why join Muzz?
We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.
A great product
We’re the leading app in this space with over 12 million members worldwide and counting!
Level up quickly
Work with talented, generous people on the kinds of challenges you’ll be proud to share.
A diverse team
We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
Meaningful equity
We’re all working together to succeed and everyone on the team gets a slice of the pie.
A day off per month to learn
We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.
International travel
We fly the whole team to somewhere amazing twice a year to connect and have fun.
Regular socials
Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
Generous Holiday / PTO
All full-time members get at least 33 days of holiday, regardless of where they live.
Our hiring process
We pride ourselves on making fast hiring decisions.
Step 1.
Submit your CV.
Step 2.
An initial video call.
Step 3.
Complete a technical exercise.
Step 4.
Interview (in person or remote)
Step 5.
Receive an offer!
Join our team
Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.
Having trouble with the form?
Send your application directly to [email protected] and we'll make sure it gets to the right place!