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Ramadan Donation Curve Explained: Lessons from Muzz’s $500K Sudan Campaign
March 30, 2026
As Muzz closes its 2026 Ramadan campaign, where the goal was to raise $500,000 to rebuild and equip a hospital in Sudan, Shahzad Younas, CEO and Founder of Muzz, wanted to share some interesting stats on how donations came in, along with some of the trends and patterns seen this year.
As always, transparency and providing updates to the community remain a key part of how Muzz runs its campaigns.
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The campaign began a little slowly, with a subdued effort at the start, which caused some concern internally. By around mid-Ramadan (6th March), things became noticeably quieter. This coincided with patterns often seen at mosques, where attendance for night prayers typically tails off midway through Ramadan, resulting in smaller congregations.
By the midpoint, only around 15% ($75K) of the total campaign goal ($500K) had been reached. Other charities also mentioned experiencing quieter Ramadans this year, raising questions around whether people were experiencing donation fatigue or had already given earlier in the year due to the large number of ongoing global crises, including Gaza.
Momentum shifted on 9th March as the campaign approached the last ten nights of Ramadan. At this stage, Muzz began matching donations. Each year, the company commits to matching and donating whatever it takes to ensure the gap is filled and the $500K campaign goal is achieved. This is when donations began to increase rapidly.
The 27th night of Ramadan, known as the Night of Power (though it falls within the last ten nights), saw the biggest spike, with over $45K donated on that night alone.
Shahzad Younas, CEO of Muzz
A breakdown of donation sources showed that the largest portion ($100K) came directly from the app itself. A custom in-app screen was built so that as users used the app, they were reminded about the campaign and encouraged to donate. Each year, the Muzz community continues to contribute meaningful amounts through this feature.
The next largest portion came from donations made via a personal fundraising link shared during the campaign, followed by internal communications, push notifications, emails, and website traffic.
Muzz also hosted several iftars globally, with all ticket sales going directly toward the campaign.
This became one of the most thorough campaigns delivered from both a technology and communications perspective, with engineering, product, and marketing teams working together to ensure every effort was made to reach the target.
At present, $283K of the $500K target has been raised, with over 5,000 people donating. Alhamdulillah.
Muzz will now contribute $217K of its own funds to match donations made during the last ten nights and ensure the campaign reaches its goal.
From everyone at Muzz, alongside charity partner Sudanese American Physicians Association (SAPA), and from the people in Sudan who, Insha’Allah, will benefit from this campaign, a huge thank you.
