APAC Marketing Lead – (India Based)
India
INR 29 - 38 lakhs annually + equity
Have you come across one of our viral campaigns, like findmohamedawife.com? Or maybe you know someone (like 500,000 others) who found their life partner through Muzz? Whatever brought you here, now’s the perfect time to join a team on its journey to becoming the first billion-dollar Muslim app.
We are looking for a passionate and experienced Marketing Leader to spearhead our marketing efforts across Asia, specifically India, Pakistan, Malaysia, and Indonesia. You’ll be responsible for collaborating with regional teams, crafting brand marketing strategies, driving growth and sign-ups, managing the brand marketing budget, and ensuring flawless execution to maximize impact.
You must also be fluent in English and Urdu/Hindi.
What we're looking for
- Experience: 8+ years in a startup or fast-paced consumer business, preferably across India, Pakistan, Malaysia, and Indonesia.
- Leadership: An experienced marketing leader who has managed and mentored high-performing teams across borders.
- Regional Expertise: Deep understanding of Muslim culture, including its challenges and opportunities, and consumer behavior in the APAC region.
- Strategic and Creative Thinker: Someone full of ideas and unafraid to test them.
- GTM Expertise: Proven experience in go-to-market (GTM) planning and execution.
- Data-Driven: Confident in using data to inform decisions and optimize outcomes.
- Results-Oriented: Focused on driving sign-ups, brand awareness, and growth while ensuring budget efficiency.
Day to day
Develop and implement a robust marketing strategy for APAC markets (India, Pakistan, Malaysia, and Indonesia) to drive growth, sign-ups, and retention.
- Collaborate with regional teams to identify opportunities, address challenges, and tailor strategies to each market’s unique dynamics.
- Set clear objectives and KPIs to align with company growth targets.
- Cultivate a culture of creativity, innovation, and data-driven decision-making.
- Lead and mentor a team of marketing professionals across the APAC region, providing guidance, coaching, and performance feedback.
- Foster cross-regional collaboration and knowledge sharing to maximize effectiveness.
- Oversee the planning, execution, and measurement of integrated marketing campaigns across online and offline channels.
- Craft compelling brand messaging and creative assets that resonate with diverse target audiences.
- Optimize the marketing budget to maximize ROI and meet KPIs.
- Enhance brand awareness and reputation through consistent storytelling and impactful campaigns.
- Use data analytics to evaluate marketing effectiveness and continuously improve performance.
- Regularly report on marketing metrics and performance to senior leadership.
Requirements
- 8+ years of experience in a startup or fast-paced consumer business, preferably across multiple APAC markets.
- Proven expertise in GTM planning and execution.
- Deep understanding of the cultural nuances, consumer behavior, and media landscapes in India, Pakistan, Malaysia, and Indonesia.
- Strong experience in leading and inspiring cross-border marketing teams.
- Exceptional data skills and a proven ability to evaluate and optimize marketing activities.
- Demonstrated success in both online and offline brand building.
- Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
- Fluency in English and Urdu/Hindi.
- Excellent project management and communication skills, with the ability to work across multiple time zones.
- Must be based in India and authorized to work without sponsorship from Muzz.
Why join Muzz?
We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.
A great product
We’re the leading app in this space with over 12 million members worldwide and counting!
Level up quickly
Work with talented, generous people on the kinds of challenges you’ll be proud to share.
A diverse team
We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
Meaningful equity
We’re all working together to succeed and everyone on the team gets a slice of the pie.
A hackathon every quarter
We value curiosity and building something wacky (but useful!). Every quarter we organise into random teams and together we build, code, and prototype. Prizes and dinner complete the day!
International travel
We fly the whole team to somewhere amazing twice a year to connect and have fun.
Regular socials
Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
Generous Holiday / PTO
All full-time members get at least 33 days of holiday, regardless of where they live.
Our hiring process
We pride ourselves on making fast hiring decisions.
Step 1.
Submit your CV.
Step 2.
An initial video call.
Step 3.
Complete a technical exercise.
Step 4.
Interview (in person or remote)
Step 5.
Receive an offer!
Join our team
Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.
Having trouble with the form?
Send your application directly to [email protected] and we’ll make sure it gets to the right place!