Brand Campaign & Social Media Manager
Aldgate, London, Hybrid (3 Days in office)
£55,000 - £70,000 + 25% bonus + equity
Did you see one of our viral campaigns, like findmohamedawife.com? Or maybe you know one of the 800,000 couples who met through Muzz? Whatever brought you here, now’s the perfect time to join a team on its way to becoming the first billion-dollar Muslim app.
We’re looking for a Brand Campaign & Social Media Manager to define how Muzz shows up around the world.
This is a senior role responsible for setting our global brand strategy, social media vision and campaign direction across all markets. You’ll establish the standards, playbooks and creative direction that keep Muzz recognisable and consistent globally, while giving regional teams the freedom to make the brand genuinely resonate with their audiences.
You will also be responsible for making sure new product features and brand messages are translated into local, culturally relevant content that delivers value for our users.
You’ll sit at the intersection of brand, social, content and growth, working closely with Regional Leads, Studio, Product Marketing, Performance Marketing and Events. It’s a role that requires you to listen to markets across the globe and find a thread that connects the dots for Muzz as a global brand.
We’re looking for someone with strong strategic judgement who knows what great brand and social looks like, isn’t afraid to challenge work that doesn’t meet the bar and can turn a global strategy into a system that teams around the world can actually use.
What we're looking for
- 5+ years of experience in brand marketing, social media, integrated marketing, content or a related field, ideally with experience managing global or multi-market brands.
- Proven experience developing and implementing global brand strategies, including positioning, messaging, brand guidelines and tone of voice.
- Strong understanding of social media strategy, with experience developing platform strategies, content pillars, publishing frameworks and social communities at scale.
- Experience owning or directing global campaigns across multiple markets, from strategic concept through to rollout.
- Strong understanding of how to balance global brand consistency with local cultural relevance.
- A strong creative eye and the confidence to challenge, improve and cut work that doesn’t meet the strategic or creative standard.
- Strong understanding of what makes social content valuable, engaging and culturally relevant rather than simply producing content for the sake of posting.
- Experience developing playbooks, frameworks and governance systems that enable distributed teams to execute consistently.
- Strong knowledge of social media trends, platform behaviours and evolving content formats.
- Experience using social and brand performance data to identify winning formats and turn successful content into scalable global approaches.
- Strong stakeholder management skills, with the ability to work across senior leadership, regional teams and creative functions.
- Excellent written and verbal communication skills, with the ability to articulate a clear point of view and bring teams along with it.
- Strong strategic and commercial thinking, with an understanding of how brand and social contribute to acquisition, engagement and long-term growth.
- Experience working with creative studios and production teams to turn strategy into high-quality creative output.
- Highly organised, with the ability to manage multiple global campaigns, content priorities and stakeholders simultaneously.
- A genuine interest in culture, communities and the evolving social landscape, particularly across diverse international audiences.
Day to day
- Own Muzz’s global brand strategy, positioning, messaging and brand standards.
- Define how Muzz should show up across regions while creating clear guardrails for local execution.
- Develop and maintain global brand guidelines and ensure regional output meets agreed standards.
- Deliver new product features and the wider Muzz values across all regions.
- Own Muzz’s global social media vision and strategy across platforms and markets.
- Define global content pillars, platform strategies and tone of voice.
- Set standards for how Muzz comments, replies to and engages with audiences across social channels.
- Ensure our social output consistently provides value, entertainment or meaningful conversation rather than simply filling a content calendar.
- Own the global social content calendar and establish publishing standards across regions.
- Own global campaigns, from strategic direction and creative concept through to rollout.
- Develop campaign playbooks and rollout plans that enable regional teams to execute consistently.
- Work with Regional Leads to localise global campaigns while protecting the core idea and brand experience.
- Identify high-performing social content and develop ways to scale winning formats across markets.
- Partner with Brand, Studio and Performance Marketing to maximise content that performs organically.
- Own the charity section of the Muzz website and ensure it remains current and aligned with the brand.
- Own annual updates and assets for historic Muzz Charity campaigns, including maintaining relevant website content and campaign pages.
- Maintain key campaign landing pages and evergreen brand assets.
- Partner closely with Regional Leads, Studio, Product Marketing, Performance Marketing and the Global Events Coordinator to keep brand, campaigns and social aligned.
- Develop and maintain global playbooks, best practices and frameworks that help regional teams execute effectively.
- Provide strategic and creative direction to regional teams while giving them the flexibility to make work culturally relevant.
- Continuously evolve Muzz’s brand and social strategy based on cultural trends, audience behaviour, performance and business priorities.
Must-Haves
- Global brand & social leadership
You have experience setting strategy for a brand across multiple markets and can establish a clear global vision that local teams can execute against. - Strong creative & strategic judgement
You know what great brand and social looks like. You’re confident making decisions, challenging work and protecting the quality and distinctiveness of the brand. - Global-local leadership
You understand how to create consistency without creating sameness. You can establish clear global standards while empowering regional teams to make the brand culturally relevant.
Why join Muzz?
We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.
A great product
We’re the leading app in this space with over 12 million members worldwide and counting!
Level up quickly
Work with talented, generous people on the kinds of challenges you’ll be proud to share.
A diverse team
We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
Meaningful equity
We’re all working together to succeed and everyone on the team gets a slice of the pie.
A day off per month to learn
We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.
International travel
We fly the whole team to somewhere amazing twice a year to connect and have fun.
Regular socials
Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
Generous Holiday / PTO
All full-time members get at least 33 days of holiday, regardless of where they live.
Our hiring process
We pride ourselves on making fast hiring decisions.
Step 1.
Submit your CV.
Step 2.
An initial video call.
Step 3.
Complete a technical exercise.
Step 4.
Interview (in person or remote)
Step 5.
Receive an offer!
Join our team
Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.
Having trouble with the form?
Send your application directly to [email protected] and we'll make sure it gets to the right place!