• 6+ years of experience in a startup or fast-paced consumer business (ideally tech), preferably across multiple EMEA markets.
• Performance marketing expertise, hands on executing UA campaigns across the major ad platforms
• Proven expertise in GTM planning and execution.
• Deep understanding of the cultural nuances, consumer behavior, and media landscapes in the region.
• Strong experience in leading and inspiring cross-border marketing teams.
• Exceptional data skills and a proven ability to evaluate and optimize marketing activities.
• Demonstrated success in both online and offline brand building.
• Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
• Fluency in English and French – bonus if you speak (French, German, Dutch, Turkish or Darija)
• Excellent project management and communication skills, with the ability to work across multiple time zones.

Strategic Leadership

• Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention
• Identify and understand opportunities and challenges in both markets
• Set clear objectives and KPIs for the teams on the ground
• Cultivate an atmosphere of creative innovation

Team Management

• Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
• Fill in the gaps – enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work
• Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through

Brand building and Campaign execution

• Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels
• Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
• Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs
• Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling – specific to each country.
• Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance.
• Track key metrics and report on marketing performance to senior leadership.
• Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.