• 4+ years of experience in brand marketing, social media, content marketing, communications or a related field, preferably within a consumer-facing brand.
• Strong understanding of social media platforms, including Instagram, TikTok and other relevant channels, and what makes content perform on each.
• Experience developing and executing integrated marketing campaigns, from brief and ideation through to execution and reporting.
• Strong copywriting and content development skills, with the ability to write compelling social copy and translate ideas into clear creative briefs.
• A strong creative instinct and the ability to turn audience insights, cultural moments and business objectives into compelling ideas.
• Comfortable using social media analytics and performance data to understand what is working and optimize future content.
• Strong awareness of digital and social trends, with the curiosity to identify opportunities before everyone else is talking about them.
• Experience working with creators, influencers, media partners or other external partners is a plus.
• Strong project management skills, with the ability to manage multiple campaigns, stakeholders and deadlines at the same time.
• Excellent communication and collaboration skills, particularly when working with Creative, Performance Marketing, Product and other country teams.
• A self-starter mentality. You don’t wait for someone to tell you what to do when you can see an opportunity.
• Culturally curious and audience-focused, with an ability to understand the nuances of different Muslim communities and translate global ideas into locally relevant marketing.
• A commercial mindset and interest in understanding how brand and social activity contributes to acquisition, engagement and business growth.

Brand Marketing

• Execute integrated brand campaigns and activations in your market.
• Localise global campaigns and develop market-specific campaigns based on local insights.
• Manage influencer, creator and brand partnership campaigns.
• Coordinate campaign delivery across Creative, Performance Marketing, Product Marketing and other internal teams.
• Coordinate Success Couple relationships and develop opportunities to turn their stories into compelling content.
• Support the Performance Marketer with country-specific creative and messaging for acquisition campaigns.
• Support Product Marketers with in-app communications and launches.
• Own local announcements and marketing campaigns for new Muzz product features.
• Manage campaign budgets, timelines and deliverables.
• Measure campaign performance against agreed objectives and document learnings for future campaigns.

Social Media Marketing

• Create, manage and maintain the social media content calendar.
• Develop social content that supports brand campaigns while also creating always-on engagement.
• Publish and optimize content across Muzz’s owned social channels.
• Manage audience engagement, comments and community moderation.
• Identify trends, cultural moments and reactive content opportunities that Muzz can authentically participate in.
• Work with the Studio and Creative teams to brief, develop and optimise social assets.
• Track organic reach, engagement, follower growth, video performance and traffic generated from social.
• Identify high-performing content and turn learnings into repeatable formats and content opportunities.
• Continuously test new formats, platforms and approaches to grow Muzz’s organic presence.

• Social & brand marketing expertise
  You understand how campaigns, content and social channels work together to build a brand and drive organic growth.
• Creative & cultural thinking
  You have strong creative judgement and can turn cultural insights or audience behaviours into ideas that people actually want to engage with.
• Data-driven optimisation
  You’re comfortable reading social and campaign performance data and using it to make better creative and marketing decisions.
• Ownership & collaboration
  You’re proactive, organised and comfortable taking an idea from brief to execution while working with multiple teams and stakeholders.